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Information Leverage: The Concept |
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In business and in life, there are two foundational keys to success. The first
key is simply taking action. Most people never leave the starting gate. They
never implement their ideas or plans. As one author put it, "Talent is the
world's most abundant commodity." Most folks never employ their talent and
genius. You must take swift action.
The second, and perhaps master key, is having information. If you look back at
your infesting and business life, you will see that many of the opportunities
you either missed, or problems you failed to solve, ultimately were shortages of
information, or bad information. Bad decisions are the results of misinformation
and faulty assumptions.
Information leverage is the concept that you can greatly multiply returns on
effort, skill, time, investments and people by having and using the right
information. Problems can be easily solved by having the right information and
casting aside poor quality information.
Applied information truly is power. The greatest way to change your business and
financial life is to gather profitable information about your field of interest
from people who know what they are talking about. You need specific ideas and
strategies. The world is full of general, skim the surface type information. You
need specific ideas, tips, strategies and concepts.
Leverage is achieved by learning from countless other's who have experiences
that you can profit from. You and I don't have the time for the trial and error
needed to be experienced to breakthrough the typical learning curve of a
business or investment field. You should gather as much quality information from
other people's experiences and problems. Meet other investors and find what has
worked for them. But, keep in mind, many elite investors won't share what's
working for them. That's where InfoLeverage comes in. We have contacts with
dozens and dozens of serious elite investors - and when we meet, we discuss what
really is working - and just as important, we discuss what is not working.
Information leverage is the most powerful form of leverage. It's more powerful
than financial leverage from loans and debt because with info leverage you have
almost no risk. Good information has no risk. People leverage, getting things
accomplished through other people is excellent, but keep in mind you have to pay
people for their time. Ultimately, information is the highest and best form of
leverage because the returns are ten, twenty, or even a hundred times better
than not having the correct knowledge.
The critical difference between the successful and the nonsuccessful can usually
be boiled down to these two things: Taking action and working exceedingly hard,
AND having the right intelligence via strategies, trade secrets, philosophy,
tips and techniques!
Let me provide one simple example of just how potent information leverage can
be. A friend of mine was patching large areas and holes in the walls of one of
his investment properties. I asked him what he was using to fill the cracked and
large holes. He told me he was using joint compound. Joint compound is good for
minor dings and cracks but it is terrible for holes in plaster walls bigger than
about a nickel in size. You see, joint compound takes up to two days or more to
dry when filling large areas - it also shrinks and cracks when large areas are
filled, therefore, needing at least one or two more coatings. I told my friend
he needed to switch to a plaster filler. Plaster can be mixed up from a powder
form into "mud" in a few minutes and it dries hard in about thirty minutes!
Along with drying incredibly fast, it sticks to the wall better and doesn't
crack and shrink. This minor tip can save a couple day's work on a rough rehab
job. Did this form of leverage really cost anything in terms of risk or cost?
No, because knowledge and information when properly applied have little downside
risk, while at the same time enabling you to working more efficiently. When you
learn the right tips, strategies and concepts, these ideas can reward you for
many years to come, without having to keep paying for them over and over. Once
you learn them, you own them. They become part of your intellectual assets.
InfoLeverageTM is here to provide you with high quality information that will
enable you to multiply your efforts and returns on investment.
InfoLeverage
P.O. Box 13246
Reading, PA 19612
610.670.9900 - 800.724.0724
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